A domain name is your Website address, such as www.greatwebsite.com. This name is translated to numbers, i.e. 207.88.759.968, which represents a physical point on the Internet called IP address.
An organization that is responsible to coordinate links between IP addresses and domain names across the Internet is called The Internet Corporation for Assigned Names and Numbers (ICANN), this is so we can find Websites by only entering domain names instead of IP addresses into our Web browser.
The main purpose of domain names is to provide a clear, memorable names.
How to register a domain name?
If a domain name is available, you can register it for a period of time as the domain owner. Note that being a domain owner, you can only have an exclusive right of use but not legal ownership of the domain name. You can check your domain name’s availability and register at www.godaddy.com.
One of the most important benefits of domain owners is to be able to brand the company with a matching domain name.
You may also want to consider registering multiple domains for the following reasons:
- Prevent competitors to draw customers to them instead of you
- Promote variety products and services
- Increase traffic to your Website
- Create a specific advertising strategies for a niche market
- Provide alternative ways for customers searching your business
- Capture common mistypes of your domain name
- Protect your brand online
- Increase market and search engine listing opportunities
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