Branding & Design, Marketing
March 2nd, 2010
Your business’s competitor analysis if done correctly, will give you great detail information about your competitor’s product or service strategies. This information is very crucial to the formulation of your own business’ marketing.
Keep in mind that obtaining this information will not be easy. Your competitors are obviously will not be out and be open about their sensitive information. As long as you are patiently and thoroughly seeking, you will be surprised at how much advertising, public statements, and observing consumers’ reactions will give you information that reflects their strategies.
(more…)
Branding & Design
March 1st, 2010
Your website is the hub of your online business; it is the virtual representation of your company whether your company exists physically or not. When you are doing business online, people cannot see you physically like how they could if they were dealing with an offline company. Hence, people do judge you by your covers. This is where a good design comes in.
Imagine if you are running an offline company. Would you allow your salespersons to be dressed in shabby or casual clothes when they are dealing with your customers? By making your staff wear professionally, you are telling your customers that you do care about quality. This works simply because first impressions matter.
(more…)
Branding & Design, Marketing
February 23rd, 2010
Okay, the first thing you have to do when you are doing your business’ competitor analysis is to be able to identify your competitors. Recognizing the different types of competitors – not only expose you to each types’ characteristics – it also enlightens you how how to tackle the challenges correctly.
There are 3 types of competitors:
- Direct Competitors
- Indirect Competitors
- Potential Competitors
(more…)
Branding & Design, Marketing
February 15th, 2010
Does your business have competitors? Sure do!
All of our customers have different budgets, and have options to choose from many businesses that are offering the same or similar solutions.
As a business owner, it is crucial that you know who your competitors are and what competitive values that you can learn from your competitors so that you can develop a better marketing strategy to outsell them.
(more…)
Branding & Design
October 19th, 2009
With 10,000 new brands emerging each day, the needs to differentiate a brand from its competitors to gain greater market share is increasing. Yes! This is not a rocket science and with the right strategy, you don’t have to be a big budget company to have a great branding tactic.
But first, let’s acknowledge certain situation where your company needs branding experts the most.
(more…)
Branding & Design
October 19th, 2009
How do we cut through brand’s proliferation around us and increase our brand awareness on customers’ minds? Whether it is a call to action, landing pages, or brochures for your products and services, language must be vital, straightforward, persuasive and substantial.
Read through this article and I might just have the answer for you.
(more…)
Branding & Design
October 15th, 2009
We live in a branded world. None of our decisions that we make everyday does not involve any brand consideration. None.
Whether it is buying groceries, choosing a mechanic to fix your car, or even choosing which Internet browser you use to surf the net, each speaks your preference of a certain brand over the others.
(more…)
Branding & Design
October 14th, 2009
A winning brand is one that encompasses and promotes the company’s vision, mission, its desired perceptions. The brand recognition will provide comforts and encourage customers’ loyalties which set the stage for a sale.
“Brands help consumers cut through the proliferation of choices available in every product and service category.” Scott M. Davis (Brand Asset Management)
(more…)
Branding & Design
October 14th, 2009
Get started on a business, or a project on the right foot. In order to become successful, your first priority is to understand the business, or a project you are getting into.
Know your strengths, weaknesses, opportunities and challenges so that you can plan for the right marketing strategies ahead. Here’s a questionnaire you can use to lay your first foundation stone.
(more…)
Branding & Design, Web Development
October 2nd, 2009
The way your website look, and how its navigational system are structured, also your content depth needs to be built according to your target market liking. Understanding who your audience is very important, this is so you can specifically target and use the website as a tool to gain more returning and loyal visitors.
(more…)
