Media Kit is also known as Press Kit: a pre-assembled informational or promotional juice of a company or an individual.

The only main purpose of having a Media Kit handy is to streamline responses to content requests for media purposes. This is very crucial specially when you are dealing with large number of inquiry and distribution.

5 Must-Have Things Inside Your Media Kit:

• Logo – Have your logo both in color and b/w format. Provides several sizes and both print and digital resolution files.

• Profile – This includes: mission statement, your company/about bio, products or services you offer and also contact information. These content can be presented as simple as in Word document, or Power Point and can be as complex, designed as brochure, booklet or flyer or others.

• Images/Portfolio – Always provide b/w version of the pictures for b/w Newspaper printing purposes, and also both print and digital resolution formats.

• Resume – Updated resume or a list of your company’s awards, clients, achievements, statistics figure, etc.

• Case Studies / Product Tear Sheets – A more detailed article or marketing material in regards of your services or products. Provide several of these when available. When you are creating the Media Kit to announce an event, include your Press Release as well.

• Miscellaneous – You can also throw in other related marketing materials, such as pricing list, coupons, or freebies.

Electronic Media Kit is growing in its popularity because individuals and companies can save on the printing cost. It can be sent in an instant through email, ftp or other electronic transfer applications or stored in a CD/DVD.

For Industry Trade Shows or when your budget allows, having a printed Media Kit can increase awareness of your company branding. The advantage of having a physical Media Kit where people can see and touch and play with it, is definitely earning you more points in the consumer’s perceptions.

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