Relax! It is not a rocket science to create a logo that works for you.

A logo is a visual signature for a company or a product to establish recognition.

When designing a logo, look for the following criteria:

• Presentable
  Readable, legible and easy to understand.
• Making Sense
  Appropriate for the business’s target market and purpose.
• Lasting Impression
  Memorable and catchy.
• Unique
  Distinguishable from identity of other businesses.
• Flexibility
  Versatile in variety of uses, textures and media.
• Preserving Clarity
  Reproducible in black & white and in color.

INSIGHT:

• A logo is an instant and effective identifier.
• A logo consist of either text or icon image by itself or both integrated.
• A logo tells the type of business you are and ensure the audience that you are who you say you are.
• A logo conveys the look and feel of your business throughout variety of communication channels.
• A logo is an equity builder over time.
• A logo is not an ad and cannot make people act.
• A logo cannot change your audience’s perception and cannot make new friends.
• A logo cannot communicate a message and unresponsive to current events.

Let’s get excited and start working on those ideas!

—–

Can’t afford loosing more customers just because you don’t have a website? Loose no more. Tell us about your company and how we can assist your graphic/web needs to solve the problem. Visit www.halimdesign.com and inquiry now!

[.]