Get started on a business, or a project on the right foot. In order to become successful, your first priority is to understand the business, or a project you are getting into.

Know your strengths, weaknesses, opportunities and challenges so that you can plan for the right marketing strategies ahead. Here’s a questionnaire you can use to lay your first foundation stone.

• What type of business are you in?

• What is your business mission statement?

• Specify your three most important goals?

• Why was this company created?

• Describe your products or services.

• Who is your target market? Specify your target market demographically.

• Acknowledge your stakeholders and list them in order of their importance. Understand what is expected from each stakeholder.

• What is your strengths? Why do your customers prefer your products or services?

• Know your competitors. Is there a competitor that you admire most? If so, why?

• How do you promote and showcase your products and services?

• What are the trends and changes that affect your industry?

• Where will you be in five years? In ten years? Define your short term and long term goals.

• How do you measure success?

• What are the potential challenges to the success of your products or services?

• If you could communicate a single message about your company, what would it be?

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