Branding Touchpoints
We fall in love with brands, insist to have them, trust them, and believe in their super power. The brand is the expectation in the consumers’ minds toward a product, service, or company.
Branding have become so crucial for every business. It is a must-have for a company and even individuals as products and services become so closely similar and indistinguishable. Competition is fierce and the choices is endless.
Great brands build businesses but inadequate brands devitalize success.
“Products are created in the factory. Brands are created in the mind.”
Walter Landor (Founder), Landor Associates
“Brand is not what you say it is. It is what they say it is.”
Marty Neumeier, The Brand Gap
“A brand is a trust mark. It’s a shorthand. It’s a sorting device.”
Tom Peters, Brand You
The following is a list of Branding Touchpoints; each is an opportunity to strengthen it and to communicate its essence:
- Word of Mouth
- Networking/ Affiliation
- Voice Mails & Telephone Greetings
- Products/ Services
- Packaging
- Employees/ Organization Culture
- Stationery (Business Card, Letterhead, Envelope, Greetings Card)
- Business Documents (Proposal, Presentation, Fax Cover Sheet)
- Speeches
- Publications (Brochure, Pamphlet, Booklet, Periodical, Newspaper, Magazine, Zine)
- Online Presence (Website, Blog, Forum, Viral/Social Marketing)
- Email Blast (Online: Direct Mail, Coupons, Sales Promotions, Announcements, Newsletter)
- Print, Media & Online Advertising (Billboard, Poster, Web Banner, PPC, TV or Radio Commercial)
- Media Kit & Press Release
- Public Relations
- Trade Shows & Exhibits
- Sweepstakes/ Contest
- Vehicles
A great brand increase awareness and loyalty when managed strategically.
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Other Related Links:
Positioning: Sales & Marketing
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