What to Say to a Porcupine: 20 Humorous Tales That Get to The Heart of Great Customer Service teaches you the essence of customer service through 20 entertaining short stories. Where else can you find a story of clowns that finally understand when to be serious and when to be funny, penguins that run construction company learn that sometimes silence is not always golden, pigs that own truffles store realized that even a great product will not be successful without a great customer service.

Rich Gallagher’s What to Say to a Porcupine uses the format of classic Aesop fables to illustrate every aspects of customer service which then you can implement it into your daily life and business. At the end of each story, there is a lesson review and some discussion questions that will help you reflecting to be a better customer service.

I laugh every time I flip to a new page, it doesn’t feel like you read a business book. After you finish reading What to Say to a Porcupine, you will feel a lot smarter and be a customer relation savvy, of course.